When it comes to selecting the keywords for a niche, I like to use Aaron Wall’s Keyword Suggestion tool to give me a hand. The tool will give me suggestions on the popular keyword phrases on a keyword and will tell me an estimate of how many times each keyword phrases are being searched in each month.

To give you an idea how to use the tool, let’s take a niche on my favorite sport, “Basketball”. I want to build a website around basketball but I need to focus on a specific topic to get better placement in the search engines. As I type in “Basketball”, the keyword suggestion tool gave me these suggestions:

As you can see, the word “Basketball” was searched in major search engines about 471, 406 times in a month. As I would love to select “Basketball” as my keyword term for my site, I know Iwould have no chance in placing in the top spot for the term. There are way too many competition for the term.

What you should try to do is try to find a keyword phrase that has a good number of searches in a month with fewer competition, and you should build your site on that term.

So I’ve decided to go with the keyword phrase ”Basketball Shoes, It has a decent amount of monthly searches and also has fewe competition than the term ”basketball”. When I buy a domain, I like to have the term “basketball shoes” in the domain, preferbably  a dot com domain. The reason is that it can help me place higher in search engines when the term “basketball shoes” is being searched.

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